Whereas Scott is a longtime model, bought at a number of the largest retailers throughout the nation, the Pants Retailer (which, as you might already know from the viral movies, doesn’t solely promote pants) discovered itself on the heart of viral consideration for the primary time. Launched within the Fifties, the Alabama-based line of boutiques sells attire focused at numerous faculty and vacation actions, like sorority rush week. For years, in accordance with proprietor Michael Gee, the shop has equipped college students on the College of Alabama with clothes and sorority-approved apparel. By the point #BamaRush hit the TikTokverse, the sorority-ready garments had been already bought out. Regardless, over the previous week, the model’s gross sales throughout its 5 boutiques and the web retailer surged by 400%, in accordance with Gee.