There’s a pleasant sartorial symbiosis enjoying out on the 2022 Winter Olympic Video games. Vogue has by no means been extra techwear-centric, and the Olympics have by no means been extra capital-F Vogue-minded.
True to kind, Crew USA’s model roster is stacked. There’s Ralph Lauren, the American magnate who’s been formally outfitting the staff since 2008, and decked them out throughout the opening ceremony in patriotic parkas and lace-up boots. There’s the requisite sportswear big Nike, maker of the best Olympic footwear not on the mass market. As with final summer time’s video games, there’s additionally official loungewear and undergarments by means of Kim Kardashian’s Skims. Exterior of America, Beijing-born designer Feng Chen Wang designed Crew China’s icy blue parkas on the opening ceremony, which wouldn’t look misplaced on the SSENSE webstore, whereas their furry pink bucket hats have been pure TikTok-core. Crew Mexico wore Kappa-branded parkas fronted with Día de Muertos skulls; Crew Nigeria wore customized appears by Actively Black, a sportswear model based by former professional basketball participant Lanny Smith.
Particular person athletes are additionally arriving to the Video games with their very own vogue partnerships. American snowboarder Shaun White, again for his fifth and ultimate Olympic run, debuted a Louis Vuitton snowboard and matching trunk he designed alongside the model’s late artistic director Virgil Abloh, in collaboration with White’s personal Whitespace line. Eighteen-year-old Chinese language skier Eileen Gu, competing on the Video games for the primary time, can be a Vuitton ambassador. And over the weekend, the American snowboarder Julia Marino landed a frontside double cork 1080 using a Prada board, incomes a silver medal whereas brandishing the model’s signature cherry-red Linea Rossa brand in midair.
Slightly background there: the pink stripe brand dates again to Prada’s previously dormant sportswear line—formally titled Prada Linea Rossa, colloquially often called Prada Sport—that first launched in 1997, tapering off by the early 2000s. The model revived the road in 2018 with a concentrate on techy efficiency put on. Is sensible, since Marino and the British-American freestyle skier Gus Kenworthy starred in Prada Linea Rossa’s fall 2021 marketing campaign in November and have each sported Prada throughout the Video games to this point.
However Prada additionally has its sights set on some extra… metaphysical slopes. On Tuesday, the model introduced a partnership with the online game firm Ubisoft to characteristic Linea Rossa winter sportswear in its Riders Republic multiplayer sport. Even should you personally didn’t make it to the Winter Video games, you possibly can nonetheless get a match off.