There’s a altering of the guard in vogue and tradition. Gen Z creators are pushing the dialog ahead in methods each awe-inspiring and audacious. Our newest undertaking, Youthquake, invitations you to find how these artists, musicians, actors, designers, and fashions are radically reimagining the long run.
“At school, individuals at all times thought I used to be a weirdo as a result of I wasn’t actually focusing. I by no means had a plan B, I used to be solely into music,” singer Zoe Wees tells Vogue. She would write songs throughout math class and present her buddies. “They supported me and noticed one thing in me when others didn’t.” The 19-year-old has since been named one of many “most fun younger musicians on planet earth” by GQ. Her debut single, “Management,” got here out in March 2020 and she or he signed with Capitol Data at first of 2021. 2022 will little doubt be a banner yr for Wees.
Rising up in Hamburg, Germany, Wees—who describes her sound as unhappy, darkish pop—by no means wished to be like everybody else. “I’ve by no means been a part of the native music scene,” she says. She applies the identical mentality to her magnificence. “What’s lacking right here is colours. To be trustworthy, that’s what drives me to go for a extra colourful method to magnificence that stands out,” she says. Wees has made her ankle-grazing neon braids one thing of a signature. “For the ‘Women Like Us’ music video shoot I thought of together with colours in my hair for the primary time,” she says. “That’s after we met this actually cool braid artist, Awa. I’ve been working along with her ever since.” Collectively, the pair have dreamed up floor-length pastel pink pigtails, neon orange cornrows, and an electrical inexperienced plait that doubled as a necklace. As she experimented additional, Wees says, “I actually fell in love with supporting my tradition—I need individuals to see that this is part of me.”