Partially, Schlumberger may need Jay-Z to thank. Within the About Love marketing campaign launched by Tiffany’s final yr, Jay Z wears a handful of Schlumberger’s best-known designs for the jewellery home: the Apollo brooch and the Hen on a Rock brooch, which options the aforementioned diamond chicken—with ruby eyes, perched on an infinite yellow stone—in addition to a corresponding pair of cufflinks. And it’s simple to think about males gravitating in the direction of these large rings, blistering with gems. Already, males are procuring the Schlumberger-influenced works of the New York-based jewellery model Prounis, which additionally nestles spectacular stones into weighty gold bands. It could be solely a matter of time earlier than we see a jewellery hound like Lil Uzi Vert sporting a neck-full of coloured sapphires dolloped with diamond daffodils.
Other than these two brooches, nonetheless, the Schlumberger-Tiffany craze thus far stays totally on the secondary market. (There are some eighty Schlumberger items nonetheless often produced by Tiffany, together with three spectacular engagement ring kinds.) City & Nation predicted a revival for his unabashedly wild designs final yr, however Tiffany has but to take full benefit of this explicit fascination with one thing like a capsule of his extra outlandish designs, or a males’s jewellery marketing campaign.
Cannily, The RealReal famous in its report that costs for Elsa Peretti and Paloma Picasso items created for Tiffany are up as properly, writing “Really, nonetheless your mom’s Tiffany”—a rebuke to the slogan launched by the jewellery home final yr, which was supposed reposition the model as millennial-friendly underneath new house owners LVMH.
Classic items, in fact, are sizzling throughout each phase of the market, with customers anticipating forgotten collaborations and erstwhile diffusion strains from the Nineties and 2000s. However Tiffany, whose picture remake is being overseen by Bernard Arnault’s son Alexandre, appears extra keen to maneuver in a recent moderately than nostalgic route, and not too long ago launched a collaboration with Supreme. May a Jay Z-fronted marketing campaign, that includes the artist stacked with ropey bands and multicolored chicken bracelets, be far off? Chunky-ring fingers crossed!