It’s not fairly standard-issue tabloid fare, however Pharrell Williams and Tiffany & Co. are betrothed. “, Tiffany and I are engaged,” he informed WWD, moments earlier than posing for a photograph alongside Ye and Tyler, the Creator exterior of their good friend Nigo’s first Kenzo present, with a sly smile. What precisely does that imply? Powerful to say, however it most assuredly will contain diamonds.
Sixty-one diamonds, to be exact, based on LVMH inheritor and Tiffany exec Alexandre Arnault, who Instagrammed a photograph of Pharrell on the present sporting a pair of customized Tiffany x Pharrell glittering, gem-ringed sun shades, clocking in at over 25 carats complete. The lenses are flanked by two emerald-cut emeralds (you couldn’t get extra emerald if you happen to tried!), all set into an 18-karat gold body.
When WWD pressed Pharrell for extra particulars concerning the collaboration, he clarified: “No, it’s totally different. It’s a partnership.…It’s about seeing issues in another way,” which can also be how he captioned his personal Instagram publish of the glasses later that day. “I can’t give all of it away now. I don’t need to go an excessive amount of into element, OK, as a result of we’re right here at the moment to have a good time my brother Nigo.” (For what it’s price, Kenzo can also be owned by LVMH.)
The French luxurious conglomerate finalized its acquisition of Tiffany & Co. in early 2021, and has been fast to fold the 185-year-old jewellery retailer into its very Twenty first-century, collaboration-heavy company technique. (Twenty-nine-year-old Alexandre, the Aimé Leon Dore-wearing son of LVMH tycoon Bernard Arnault, took over because the model’s govt vp of product and communications shortly after the purchase.) They kicked off the New Tiffany’s, so to talk, with an advert marketing campaign that includes Beyoncé, Jay-Z, and a large, Tiffany blue-hued Basquiat; just a few months later, there was Tiffany x Supreme. For LVMH, a buzzy artistic partnership with Pharrell, a trend veteran whose skills have lengthy bridged model and music, makes some sense. In addition they have historical past—Pharrell partnered up with Louis Vuitton for a nice jewellery assortment again in 2008, simply as fashionable mainstream celebs had been beginning to get into the capital-F Trend sport. The musician has even already made assertion sun shades for Chanel (not owned by LVMH), so it’s protected to say he is aware of a factor or two about…seeing issues in another way.