Now and again, you’ll come throughout a enterprise that simply makes you pause and scratch your head in confusion, asking, “Why does this exist?”
pawdining.my was one such enterprise, and we have been curious sufficient to succeed in out and search solutions.
Shirleen, the founder, answered our queries. “My canine, Zephyr, is a really choosy eater. Therefore, I must [rack my brain] on what to feed her nearly every single day and if she can be pleased with in the present day’s meal. She will get bored of issues so simply that I can not repeat any two meals, in any other case she’ll simply straight up reject them.”
So Zephyr’s pickiness coupled with Shirleen’s itch to create one thing new led to a creation that gives a human-like wonderful eating expertise to canine.
Is it secure for canine?
Regionally, the opposite enterprise that makes use of the time period “wonderful eating” as its pet meals idea is REFINE by Excellent Companion, serving packaged connoisseur meals for cats.
How Shirleen’s tackle pet wonderful eating differs is that she’ll really cook dinner the meal on the spot, plate it properly on a porcelain dish, and prospects can obtain it through pickup or supply.
Presently, she solely has one dish on the menu which is her pan-seared duck breast accompanied with a duck gravy and blueberry compôte, paired with whipped potatoes, beetroot, zucchini, carrot slices, and edible violets.
Whilst you could increase your eyebrows over how secure these substances are for canine, Shirleen has accomplished her analysis. Plus, as a canine lover herself, it’s unlikely that she’d deliberately feed unsafe substances to Zephyr, not to mention different canine.
This listing of human meals which are secure for canine consists of the substances which are in Shirleen’s dish, and different issues like beetroot, zucchini, whipped potatoes, and even violets are secure for canine to devour.
An curiosity within the culinary arts is baked into her
Shirleen’s ardour for experimenting with meals didn’t simply come from nowhere, as she has a Bachelor of Culinary Arts and Foodservice Administration (Hons.) from Taylor’s Lakeside College.
However her curiosity within the culinary arts went again a lot additional than that. She grew up in Kota Bharu, Kelantan, and from a younger age, she watched her dad and mom work their magic with meals as they have been additionally within the hospitality trade.
“Rising up, I used to be not the brightest of youngsters. My outcomes have been solely so-so, however I had a lot enjoyable doing what I like on this discipline, and aced it by securing myself within the Dean’s Record for five semesters,” Shirleen was proud to share.
“My internships have been a great deal of enjoyable too! Having interned at a 5-star lodge and a centralised pastry kitchen as a part of my diploma’s necessities have been actually nice experiences.”
Past academia, she would experiment with completely different substances and plating methods in her free time in order to not lose contact together with her artsy facet. Presently, she works full-time as an Assistant Retailer Supervisor at a burger joint.
A mission that pet lovers can get behind
“My thought when pondering of making pawdining.my was that I’d prefer to have pets included in all the things.”
“In Malaysia, particularly, there aren’t numerous locations they’ll tag together with us to. So the very least we might do is make one thing enjoyable or uncommon for them,” Shirleen defined, and he or she’s proper. There are solely so many pet-friendly locations you’ll be able to convey your furry buddies to, not to mention offering them with a novel eating expertise.
Since wonderful eating can also be in regards to the expertise and never simply the meals, Shirleen consists of candles and folded napkins within the wonderful eating platter she delivers to assist homeowners convey the expertise up a notch.
This duck platter she has now prices RM45, excluding supply charges (Shirleen makes use of Lalamove and GrabExpress). However she often recommends pickups over deliveries in order that homeowners can be certain that the substances don’t get jostled round and get ruined.
“As I’m juggling my full-time job, it’s unsure of what number of slots I’ll have per week. Nonetheless, every batch could have round 10 units max,” Shirleen replied when requested about her schedule for pawdining.my.
“For now, I’m pondering twice a month as it’s tiring to organize all the things from scratch to packing. And as a lot as I like doing it, I’d additionally like to relaxation on my off-days.”
Not (but) a moneymaker
Like people, canine don’t want wonderful eating on a regular basis, so Shirleen would primarily get bookings upfront for canine’ particular events, particularly on birthdays.
It’s additionally a enterprise with a small goal market consisting of householders who actually, actually wish to spoil their pets. The above coupled with the truth that it’s a ardour venture accomplished in her personal time means Shirleen doesn’t earn a lot from this.
Her full-time job seems to nonetheless be her important focus, and pawdining.my will stay a facet venture that she’ll hold exploring for now.
Being that wonderful eating often is finest represented by dine-in experiences, we requested if she’d ever open a bodily retailer for canine and homeowners to go to.
Shirleen replied that she hadn’t thought that far forward but, plus with the pandemic and dine-in restrictions, it’s unlikely that it may be pulled off anytime quickly.
For this small-time entrepreneur, simply having a correct set-up at residence and with the ability to get her ardour venture off the bottom has been adequate.
- You may be taught extra about pawdining.my right here.
- You may learn different wonderful eating articles we’ve written right here.
Featured Picture Credit score: Shirleen Cheok, founding father of pawdining.my