Gucci supplied a primary take a look at its upcoming collaboration with Adidas Friday at Milan Trend Week.
The “Beautiful Gucci” assortment—its title is a play on the parlor sport “Beautiful Corpse”—sees Gucci as soon as once more play with gender, whereas additionally introducing Adidas’ signature stripes and Trefoil brand to the posh label’s signature silhouettes.
“It’s a males’s assortment throughout girls’s trend week,” Gucci artistic director Alessandro Michele stated at a post-show press convention, in response to AnOther Journal. “My masculine world could be very, very broad. Males have opened a dialogue with a female world and I used to be fascinated by the chance to indicate this…. And girls like males’s fits.”
A publish shared to each Gucci and Adidas Originals’ Instagram accounts describes the gathering as “an homage to the best way [Label NYC designer Laura] Whitcomb commented on pop-culture symbols of the ‘90s.” Adidas has supplied little formal touch upon the collaboration apart from merely confirming that it has joined forces with Gucci on a set “which mixes the heritage and the artistic codes of each manufacturers.”
Photos shared on Adidas’ Confirmed app, nevertheless, tease an in depth assortment stuffed with co-branded formalwear—each go well with jackets and clothes—baggage and hats. In line with Highsnobiety, Adidas’ Gazelle sneaker will likely be one of many collaboration’s key footwear silhouettes. Photos shared on the publication’s Instagram reveal 7 distinctive colorways, embrace kinds made with snakeskin and velvet.
Gucci won’t be the primary luxurious trend home to launch a set with Adidas this 12 months. In January, the sportswear model unveiled a 3rd assortment with Prada. Centered across the Italian label’s “infinitely recyclable” Re-Nylon material, the gathering included interpretations of Adidas Originals’ Discussion board Excessive and Low silhouettes, ready-to-wear and equipment.