Think about Leisure is launching a podcast division and has struck a take care of iHeartMedia.
Brian Grazer and Ron Howard’s manufacturing firm will develop and co-produce a slate of unscripted podcasts as a part of the partnership.
The deal will see six new sequence launched over the subsequent two years, distributed through the iHeartPodcast Community.
Think about Audio might be oversee by Think about’s Chief Technique Officer, Justin Wilkes and led by producer Kara Welker, who has exec produced comedy specials comparable to Patton Oswalt: Annihilation and Pete Holmes: Faces and Sounds.
Summer time Sagansky has additionally joined the division as a Artistic Govt.
It’s the newest unique podcast deal for iHeartMedia, which has not too long ago partnered with the likes of Bloomberg, the NBA and the NFL for unique audio sequence. iHeartPodcast Community at present has greater than 750 unique podcasts.
Wilkes mentioned that audio is a “implausible incubator” for IP growth and the corporate will create podcasts in addition to “absolutely immersive experiences” that may prolong into TV, movie, dwell occasions, tour and merchandise.