Bella Hadid is one of Burberry’s newest poster stars.
The model appeared in an ad for Burberry’s Lola bag that was revealed today in a chic video posted to Instagram. The campaign showed Hadid and Lourdes Leon (Madonna’s daughter), Jourdan Dunn and Ella Richards on a mechanical horse with the bags.
For Hadid’s outfit, she went with a red quilted jacket that featured a chevron print on the front of the piece that imitated the brand’s signature plaid pattern. It also had a black collar for a nice pop of color. On the lower half, Hadid coordinated with black trousers that tied her look together seamlessly.
Bella Hadid in Burberry’s newest campaign for its Lola Bag released on April 05, 2022. CREDIT: Burberry/Torso Solutions/MEGA
![Burberry Introduces the Lola Bag Campaign starring Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards. Today, Burberry reveals its campaign for the Lola bag – a staple for the house, designed by Riccardo Tisci. At the heart of every Lola product lies an attitude – strong, sexy, smart and present. A multifaceted energy that amplifies inherent confidence. The campaign stars Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards, the ensemble of evocative women personify Lola’s attitude. Taking the reins. Commanding their space. Each with confidence and control. Captured by the visionary Torso Solutions and styled by Suzanne Koller, the campaign speaks a distinctive visual language – functional yet spirited – which captures Lola’s attitude from every angle. Orbiting Lola, the campaign locks onto the bag’s gravitational pull – an irresistible force that reaffirms Lola’s status as a signature Burberry bag. The Lola bag is available in a variety of sizes, styles and colourways, from pale vanilla and camel to natural raffia and black. Available to purchase globally in Burberry stores and online. BELLA HADID ‘It was amazing to work with Riccardo and the Burberry family again and I absolutely loved shooting this campaign! I always have the best time on set, there was so much energy and it was great to work with a mixture of incredibly talented people’ LOURDES LEON ‘The Lola attitude to me is provocative. While working on the campaign, I felt humbled yet comfortable. Although Ricardo is family, I know Burberry has a legacy and I wanted to do it justice.’ JOURDAN DUNN ‘The Lola attitude embodies being strong yet graceful and fierce yet gentle. It means having the confidence to be yourself and have a unique point of view, staying curious and challenging norms. Not taking no for an answer and having self-confidence; that’s the Lola attitude. Working on the campaign was incredible! It has been the perfect mix of getting to work with such an iconic British brand, paired with such an original and exciting campaign concept. The bag is gorgeous, it's a real honour to represent the first Lola campaign.’ ELLA RICHARDS 'It was such an honour to be involved in this project and work collaboratively with all the creatives to realise Riccardo’s vision. For me, Lola means independence. Having the control to do what you want, when you want, and be who you want to be. I think it’s important that everyone has that freedom of choice. 05 Apr 2022 Pictured: Bella Hadid. Photo credit: Burberry/Torso Solutions/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA844890_020.jpg) [Photo via Mega Agency]](https://footwearnews.com/wp-content/uploads/2022/04/MEGA844890_020.jpg?w=819 "Bella Haidid Models Burberry’s New Lola Bag With Boots & Sandals – Footwear News 2")
Bella Hadid in Burberry’s newest campaign for its Lola Bag released on April 05, 2022. CREDIT: Burberry/Torso Solutions/MEGA
![Burberry Introduces the Lola Bag Campaign starring Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards. Today, Burberry reveals its campaign for the Lola bag – a staple for the house, designed by Riccardo Tisci. At the heart of every Lola product lies an attitude – strong, sexy, smart and present. A multifaceted energy that amplifies inherent confidence. The campaign stars Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards, the ensemble of evocative women personify Lola’s attitude. Taking the reins. Commanding their space. Each with confidence and control. Captured by the visionary Torso Solutions and styled by Suzanne Koller, the campaign speaks a distinctive visual language – functional yet spirited – which captures Lola’s attitude from every angle. Orbiting Lola, the campaign locks onto the bag’s gravitational pull – an irresistible force that reaffirms Lola’s status as a signature Burberry bag. The Lola bag is available in a variety of sizes, styles and colourways, from pale vanilla and camel to natural raffia and black. Available to purchase globally in Burberry stores and online. BELLA HADID ‘It was amazing to work with Riccardo and the Burberry family again and I absolutely loved shooting this campaign! I always have the best time on set, there was so much energy and it was great to work with a mixture of incredibly talented people’ LOURDES LEON ‘The Lola attitude to me is provocative. While working on the campaign, I felt humbled yet comfortable. Although Ricardo is family, I know Burberry has a legacy and I wanted to do it justice.’ JOURDAN DUNN ‘The Lola attitude embodies being strong yet graceful and fierce yet gentle. It means having the confidence to be yourself and have a unique point of view, staying curious and challenging norms. Not taking no for an answer and having self-confidence; that’s the Lola attitude. Working on the campaign was incredible! It has been the perfect mix of getting to work with such an iconic British brand, paired with such an original and exciting campaign concept. The bag is gorgeous, it's a real honour to represent the first Lola campaign.’ ELLA RICHARDS 'It was such an honour to be involved in this project and work collaboratively with all the creatives to realise Riccardo’s vision. For me, Lola means independence. Having the control to do what you want, when you want, and be who you want to be. I think it’s important that everyone has that freedom of choice. 05 Apr 2022 Pictured: Bella Hadid. Photo credit: Burberry/Torso Solutions/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA844890_001.jpg) [Photo via Mega Agency]](https://footwearnews.com/wp-content/uploads/2022/04/MEGA844890_001.jpg "Bella Haidid Models Burberry’s New Lola Bag With Boots & Sandals – Footwear News 3")
In another shot of the campaign, Hadid had on a jumpsuit that was adorned in the same pattern.
Bella Hadid in Burberry’s newest campaign for its Lola Bag released on April 05, 2022. CREDIT: Burberry/Torso Solutions/MEGA
![Burberry Introduces the Lola Bag Campaign starring Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards. Today, Burberry reveals its campaign for the Lola bag – a staple for the house, designed by Riccardo Tisci. At the heart of every Lola product lies an attitude – strong, sexy, smart and present. A multifaceted energy that amplifies inherent confidence. The campaign stars Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards, the ensemble of evocative women personify Lola’s attitude. Taking the reins. Commanding their space. Each with confidence and control. Captured by the visionary Torso Solutions and styled by Suzanne Koller, the campaign speaks a distinctive visual language – functional yet spirited – which captures Lola’s attitude from every angle. Orbiting Lola, the campaign locks onto the bag’s gravitational pull – an irresistible force that reaffirms Lola’s status as a signature Burberry bag. The Lola bag is available in a variety of sizes, styles and colourways, from pale vanilla and camel to natural raffia and black. Available to purchase globally in Burberry stores and online. BELLA HADID ‘It was amazing to work with Riccardo and the Burberry family again and I absolutely loved shooting this campaign! I always have the best time on set, there was so much energy and it was great to work with a mixture of incredibly talented people’ LOURDES LEON ‘The Lola attitude to me is provocative. While working on the campaign, I felt humbled yet comfortable. Although Ricardo is family, I know Burberry has a legacy and I wanted to do it justice.’ JOURDAN DUNN ‘The Lola attitude embodies being strong yet graceful and fierce yet gentle. It means having the confidence to be yourself and have a unique point of view, staying curious and challenging norms. Not taking no for an answer and having self-confidence; that’s the Lola attitude. Working on the campaign was incredible! It has been the perfect mix of getting to work with such an iconic British brand, paired with such an original and exciting campaign concept. The bag is gorgeous, it's a real honour to represent the first Lola campaign.’ ELLA RICHARDS 'It was such an honour to be involved in this project and work collaboratively with all the creatives to realise Riccardo’s vision. For me, Lola means independence. Having the control to do what you want, when you want, and be who you want to be. I think it’s important that everyone has that freedom of choice. 05 Apr 2022 Pictured: Bella Hadid. Photo credit: Burberry/Torso Solutions/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA844890_016.jpg) [Photo via Mega Agency]](https://footwearnews.com/wp-content/uploads/2022/04/MEGA844890_016.jpg?w=576 "Bella Haidid Models Burberry’s New Lola Bag With Boots & Sandals – Footwear News 4")
As for accessories, Hadid carried a black version of the bag that had gold hardware and a matching chain. And in another shot, she wore a white version that had gold hardware and a shoulder chain.
Bella Hadid in Burberry’s newest campaign for its Lola Bag released on April 05, 2022. CREDIT: Burberry/Torso Solutions/MEGA
Bella Hadid in Burberry’s newest campaign for its Lola Bag released on April 05, 2022. CREDIT: Burberry/Torso Solutions/MEGA
Although her shoes got cut off in the first video, the second video revealed she wore a pair of black sandals that unified her ensemble.
Hadid’s clothing aesthetic is both modern and chic. For example, she recently wore a pink off-the-shoulder sweater coordinated with floral-print dark wash bootcut jeans paired with brown leather boots while out and about in New York.
Click through the gallery to see Hadid’s street style evolution.
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